Zaful, online shopping store, has become a big hit across the internet

Spring break is right around the corner and that is always time where girls are scavenging for new, cute outfits and swimsuits. A great website to check that is pretty new to the scene is a website called Zaful. The great thing about Zaful that is different from many other websites is how inexpensive their clothing is, but the great quality it brings. Zaful has become a trending sensation for many girls with all various age groups.

Zaful is an online fashion clothing brand that launched in 2007. The online clothing retailer is based in Shenzhen, Guangdong, China and is owned by Hong Kong Bi'an Information Technology Co. limited. Zaful focuses on both male and female clothing, with a diverse stock range at a relatively low price when compared to high street brands.

During this time of year, Zaful swimsuits, dresses and shirts are very popular for girls. To give perspective on how inexpensive their clothing items are, their most expensive swimsuit is $17.49 and that’s for both the top and bottoms. If you are unfamiliar with swimsuit sales, usually the tops and bottoms are sold separately for different prices so they usually come to be about $50-60. However, you can find swimsuits for $8-11 as well which still have great quality.

A key aspect of Zaful's marketing strategy is collaborating with social media influencers such as bloggers and YouTubers in order to be associated with opinion leaders. Acting as independent third party brand endorsers, these individuals try to influence the purchasing behaviours of opinion seekers, who are actively searching for information to assist their purchasing behaviours and decisions. There are lots of advertisements on Instagram and Facebook that attracts many shoppers to the website.

However, one downside of Zaful is it takes awhile for your clothes and shipments to come. One order of clothes can take 3 weeks to a month and half to come. So if you are going on a trip soon and want your online shopping clothes to come quick, I do not recommend buying from Zaful, unless you’re trip is awhile away.

Overall, I believe Zaful is a great online store to shop from because of the inexpensive clothing and the cute designs and styles they have on the site. Zaful is a great site for people who do not want to spend a lot of money on a few items, which I think is perfect for high school girls. Zaful is trending and from here I think their popularity will keep growing.